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Where vision meets execution.

 

We advise founders, nonprofits, and values-driven leaders through their most critical moments — build, change, and realignment.
Barbary Collective building mark

OUR TEAM’S EXPERIENCE INCLUDES

The White House · U.S. Mission to the UN · Brunswick Group · Edelman · Goldman Sachs · NASA · One Medical · Obama for America · Hillary for America · Democratic National Committee · Office of Leader Nancy Pelosi · USAID · Dept. of Veterans Affairs · USDA · Presidential Inaugural Committee · Golden State Opportunity · Los Angeles LGBT Center · Live Nation · Public Opinion Strategies · Backstage Capital · Social Venture Partners · UCLA · Cornell University · Asian Americans Advancing Justice · 

A boutique firm helping startups, nonprofits, and founder-led brands build operational strength, strategic clarity, and lasting sustainability.

We work with businesses of all kinds, with a focus on LGBTQ+ entrepreneurs and values-driven teams committed to equity and impact. Senior advisors, no hand-offs — from strategy through execution.

 

About Barbary →

WHO WE ARE

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WHAT WE DO

Three ways we help leaders move forward.

01

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Strategy &
Growth

 

Clarify your goals and chart a path forward — with strategies rooted in your values and the right partners to grow with.

 

Business development strategy
Growth partner & funder connections
Qualitative research

02

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Communications &
Reputation

 

Shape the story, protect credibility, and speak with clarity in the moments that matter most.

 

Public affairs & messaging
Crisis & reputational issues
Brand narrative & creative direction

03

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Operations &
Leadership

 

Build the structure behind the mission — systems that support scale, reduce burnout, and give teams room to thrive.

 

Operations & organizational design
Fractional support
Event strategy & stakeholder engagement

HOW WE WORK

Partners, not a deck and a goodbye.

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01

Discovery

 

A conversation about your goals, challenges, and constraints — so we understand what’s really at stake.

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02

A tailored plan

 

We propose an approach built around your scope and budget, drawing on the right advisors from the Collective.

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03

Build it together

 

We stay involved from strategy through execution. You work directly with senior advisors — never handed off.

ENGAGEMENT MODELS    One-time intensives  ·  Project-based support  ·  Retainer partnerships  ·  Fractional executive support

THE COLLECTIVE

 

A network of senior advisors, assembled for each client.

Timothy Merritt

 

FOUNDER & PRINCIPAL

 

Nearly 20 years across government, campaigns, nonprofit leadership, and global consulting.

Tamika Hawkins Adu

 

CORE ADVISOR

 

Communications strategist with a background in journalism and law.

Emily Buczynski

 

CORE ADVISOR

 

More than fifteen years using data and research to inform communications and business strategy.

Thai Eileen

 

CORE ADVISOR

 

Marketing and communications leader building authentic brands for over 20 years.

Aubrey Cunningham

 

STRATEGIC PARTNER

 

Lawyer specializing in civil rights, election law, campaign operations, and tech policy.

Dan Rummel

 

STRATEGIC PARTNER

 

Product and technology leader who has scaled teams from prototype to platform.

ALIGNMENT

 

You’re our kind of client if…

 

We’re not for everyone, and that’s intentional.

You’re building with vision.

 

Something enduring, not just chasing the next quarter.

You care about people as much as profit.

 

People aren’t afterthoughts — they’re why you succeed.

You want clarity, not yes-men.

 

Hard truths over a sugarcoated deck you’ll never use.

You see creativity as strategy.

 

Brand, narrative, and design aren’t extras. They’re essential.

“

Our name comes from Armistead Maupin’s Tales of the City, where Barbary Lane is a haven of chosen family. That spirit runs through our work.

 

Read our story →

LET’S TALK

 

Tell us what you’re building.

 

Start with a discovery call. We’ll learn about your goals and propose an approach
tailored to your scope and budget.

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